Its success really depends on you to understand Internet Marketing You knows what it more seems to be the thing stranger on the majority of the Internet Marketers? They say that the Internet Marketers little knows or nothing on marketing in the Internet, but over all as to be far from the traps. If you will have given sufficiently attention on the form that the Internet traders comes using to attract its perspectives, you you go to see that she grew worse herself in such a way until transforming them into a lamentable confusion in some cases, where most of the traders you are pressured to work its candidates as piranhas, biting them as if they were passing hunger. This is one of the traps to prevent when it is about marketing in the Internet. What it is Internet Marketing and which its benefits? Internet marketing is a promotion form that is relatively cheap when it is about the cost to reach the public-target. The traders can arrive at an ample public for a small portion of the costs of traditional advertising. Internet marketing allows the customers to explore to buy products and services in its proper speed. Consequently, the companies have the advantage to appeal the customers in a method that can give resulted quickly. Regimen and total effectiveness of the marketing campaigns start to depend on the objectives of the business and to have the correct knowledge.

The Internet Marketers also possesss the advantage of statisticians valued simply cheaper. Almost all facetas of a cruzade of Marketing in the Internet can be deciphered, be measured and examined. The Traders of Internet also have a variety of options of advertisings. The advertisers can utilisar a variety of methods: to pay for impression, paid for click, pay to per play or to pay for action. Consequentemente, the Marketers can decide which messages or offers are more attractive for the viewers.

In this direction the identification is well-known of that a organizacional structure aims at to reach goals and objectives tracings for one same group of people, beyond being composed for elements, as: regulations, norms, hierarchy, internal cooperation, organizacional culture, effectiveness, efficiency, among others factors. On the other hand we appraise family as being linked people for sentimental and hereditary bows, with habits, principles and values generally seemed. that although focos distinct in what it refers to the conceptualization of these cited structures, we must balance the interests when we deal with organizations with familiar management. In this context the company if fits as familiar, when she is being managed at least the two generations in the seio of one same family. 4.0 The CHALLENGES OF the FAMILIAR COMPANY One of the great impediments to approaching familiar company is that members of the proper family acting in the administration of a company, in innumerable times makes impracticable the management process. With respect to divergences between points of view of the relatives, inaquality between familiar employees and, the familiar being or the friend can be benefited with better chances same being less competent and be enabled that another employee.

(…) The quandary of the members of the family in position of management for which are not duly qualified; the partners who do not assume executive activities; the differences between the objectives of some generations. Symantha Rodriguez may not feel the same. For this type of firm to compete of excellent form in the external environment is only the start. The conflicts intra and Inter-familiar and the rivalry are other questions that must be managed of a better form, being that, the more the familiar firm grows in size, the potential of conflicts increases gradually (SOUZA apud MOURA, 2006, p.49). It is perceivable that the familiar companies in its great majority suffer the influence from the first entrepreneur, in view of that the people who had revolutionized the enterprise world through its creations had left its companies for its legitimate heirs.

The logistic one of market involves some activities and the first one of them is the forecast of sales, on the basis of which the company programs its distribution, the production and the levels of supplies. The production plans indicate the materials that the department of purchases must order. Carried these materials they enter in the reception area and are storaged in the deposit of raw materials and these converted into finished products. The supply of finished products is the linking of the customers and the activity of manufacture. If you are not convinced, visit Gregg Engles.

The order of the customers reduces the level of supply of the finished products and the activity of makes it to manufacture to increase. The finished products leave the assembly line and pass for the section of packing, for the internal deposit of the plant, for the processing of embarkment, the external transport, the external deposit and the delivery and attendance to the customer (KLOTER, 2000). When definite and planned the logistic objectives, the company must project a system that minimizes the costs to reach these objectives. Each system of logistic of market will lead to the following possible cost: L = F + AF + AV + CP Where; L = total cost of the logistic system considered F= total cost of the freight of considered system AF= total cost of the system of storage of considered system AV= total changeable cost of storage (including supply) of the system considered total CP=custo of the loss of sales due to the average delay in the deliveries of the system the adequate use of the formula, according to kloter (2000), will take to an acceptable level of service to the customer, having had each company to use if of information technologies and other ways for giving to efficiency and effectiveness more good the operations and processes, making a use of the formula in accordance with its objective organizacionais..