Tourism mountains & sea familiar sound branding on comevis Cologne, January 10, 2010 evaluation portals for travel are becoming increasingly popular, cheap weekend trips allow low-cost airlines and the Germans defend the title of champion of the trip regularly: the competition in the tourism industry is and keep it moving. To anchor in the awareness of the customers, to give the brand a high recognition value and sustainable positioning, trusts the Berge & Meer Touristik GmbH on the experts for sound-branding of comevis GmbH & co. KG from Cologne. The new design of the corporate sound of the travel company will come from customer service cross-media – up to TV spots used. Mountains & sea in Rengsdorf in the Westerwald was founded in 1978 under the motto “More vacations surprisingly cheap”.
Now the company is considered with its 400 employees in Germany as the leading travel direct provider. The common objective, together with the travel company a distinctive acoustic brand identity for all To develop communication channels, and at the same time at the consulting and booking phone calls to create a positive atmosphere. The customer contact should produces feelings of wanderlust and holiday mood, but also quality and confidence. Travel is a highly emotional issue. People want to make sure that they can trust the provider, and that the holiday actually is the most beautiful time of the year”, explains Stephan Vincent Nolke, Managing Director of comevis GmbH & co. KG dealing for years with the acoustic positioning of brands and companies.
Sounds provide atmosphere, which in turn creates confidence. And trust is the basis of a high brand value and loyalty. Especially in the tourist industry these aspects due to the information overload, consumers, increasing competitive pressure, the increasing variety of brands and the often difficult noticeable differences in quality are gaining increasingly.” Intensive discussions were the objectives and Identifies properties that the travel provider would like to carry through his concept and measures in audio marketing. Then the experts for sound design by comevis began to develop an individual and harmonic sound image that puts the customer in a positive mood and at the same time creates a high recognition value. In the course of cooperation with the experts in audio marketing and sound branding of comevis, we saw how complex is the subject of sound and corporate sound design, and which strong effects can be generated as a result. “With the right sound concept we can now our customer dialogues and marketing activities optimally acoustically emotion as well as create a positive and confidence-building mood”, explains Ralf Horter, Managing Director, mountains & Sea tourism GmbH. the new concept to the sound-branding & audio marketing will help us in marketing our services on many different channels, a high recognition value create and position our brand effectively and clearly. “