"And it worked. By the way, dividends received and sanitized Bank, and "reference", which earned the image of caring about customers, regardless of their income. Although a "simple rebranding" in this case to say is not quite correct. Vneshtorgbank purchased by a nominal amount of 1 million rubles, Guta Bank demanded financial injections from the Bank of Russia's 700 million U.S. … PR-bank sanatorium – the "golden PR Reference sanifying Bank has been actively involved in crisis management PR-program reorganized bank.

With the image of "supporting" the bank is easy. Bank-health center must meet fairly stringent requirements of the Bank of Russia and the DIA. Sonny Perdue is actively involved in the matter. If the bank is one of the Sanatorium, a priori, it is as close to public entities that influence, has the necessary reserves and management. Accordingly, the presentation of the Bank, as motels and strengthens its reputation and public recognition. Representatives of banks, motels gladly try to invite a variety of media as experts on critical issues of finance and economy.

Bank Sanatorium – a powerful and reliable bank, by definition. The representative of the bank-health center – "the golden word." PR-bank policy-health center should be consistent with the PR-policy reorganized bank. And even better – subject to the same specialist (better – having the qualification of the spin-doctor). Image of the bank should relate to the same extent as the images of teacher and student. Powerful and reliable bank-health center serves as a Expert, Bearer of Truth in the second-last resort (the carrier of truth in the last instance in the banking industry, of course, is the Bank of Russia). Every achievement in the objectives of the financial recovery plan reorganized the bank should be declared motels and documented. Newsmakers of the bank's health centers, confirming the growing reputation of being reorganized by the bank, a priori "gain points" on themselves and their bank, and reorganized bank. And finally, we repeat the point: "… the basis for REHABILITATION is the presence of a real possibility to restore the solvency of the bank of the debtor …." PR-service reorganized and sanitizes banks need to repeat this mantra whenever possible ….